We are located in the former Caballero cigarette factory in The Hague, so if you fancy stopping by for a chat, drop us a line. You can also visit us ( on appointment only) in our office to talk about watches, ideas, etc. And don’t forget to sign up for the newsletter! It will keep you abreast of all internal and external developments, and exciting new releases. Become a member to get the most out of the site. Just like our content, our worldwide reach is serious and ever-growing. We also organize watch events for our readers together with brands and boutiques, from small exclusive events with 10–15 people to larger events with over one hundred attendees. It is important to us that we provide our readership - the Fratelli - with as broad an overview of what’s out there as we can. We try to cover as many brands as possible. From left to right: Timo, Robert-Jan, Lex, Sinara, Matthijs, Sofia, Bert The Fratelli The Fratello team in Milan at the end of a #SpeedyTuesday event. We love to write and talk about watches all day long and that’s never going to change. It’s exciting to work with brands and finally, after many combined years in the industry (or “culture” as UNESCO’s ruling now allows us to say), but content continues to be our core concern. In 2020, we took on our biggest commercial project yet, partnering with Oris to create a limited run of 300 Fratello × Oris Big Crown Pointer Date Bronze (with a sumptuous Oxblood dial).Ģ021 saw the partnership portfolio expand even further with successful collaborations with Minase (a special Divido limited to 10 pieces) and Czapek (50 pieces of an Antarctique with a totally unique dial setup) kicking off the year. Fratello is now able to go on new digital adventures and our e-com platform is one of them. As such, in 2018, we bought Fratello back with the backing of investors. Our mode of presentation may have changed, but our passion for watches remained. During the Ebner era, we overhauled the website. In 2014, Ebner Publishing acquired Fratello. They all share one thing: a passion for watches! On this page, you will be able to virtually meet all of them and connect directly to them.įratello founder Robert-Jan Broer in Hong Kong during one of the #SpeedyTuesday events Over the years, Fratello has amassed a team of skilled editors and professional photographers. It is a symbol of our community - a brother(and sister)hood, of sorts. Over time it has become more than a name. Fratello, however, just rolls off the tongue! It is memorable and easy to say. Broer can be quite hard to pronounce for non-Dutch speakers. Fratello is Italian for “brother” which directly translates to his last name “Broer”. With a deep knowledge of watches, Robert-Jan Broer decided to start an educational and entertaining platform by the name of Fratello Watches. Since being founded in 2004, we offer high-quality watch content that is authentic, unique, and interesting - with a personal touch. Reaching a global audience of millions, Fratello helps to grow the watch community by making them feel the pulse of the world watches on their preferred channel of choice.
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